THE WIRE

Introducing the Endorfins KSR Fin Set by Kelly Slater

Introducing the Spaceship by Kelly Slater and Mike Woo

Surf 'N Show Review: Dominator Pro by Dan Mann

Summer Essentials with Andrew Niemann: Dominator Pro, Revo Max, & Machadocado

Summer Essentials with Kevin Schulz: FRK Swallow, Groove, Dominator Pro, & Machadocado

Summer Essentials with Taylor Jensen: Singleton, Taylor Jensen Pro Mid, & The Gem

Introducing the Neutrino

Raw Sessions: Puerto Escondido with Sebastian Williams

Introducing the Dominator Pro

FRK Testing: Jackson Dorian at The Wavegarden Lab

The Dorians 🤝 The Wavegarden Lab Scroll below for a look into Jackson & Shane Dorian's (@jackson_dorian & @shanedorian) trip to the Basque Country in Spain to test their quiver of FRKs desi...

Raw Sessions: Jeffreys Bay with Rory Dace

California Firefighter Summer Games with Kevin Schulz

Press play for a quick recap of the 2025 California Firefighter Summer Games surfing event, put on by Orange County Fire Authority firefighter and Firewire Surfboards & Slater Designs rider,...

Introducing the TJ Hull Rider

Recap: 2025 WSL Lexus Trestles Pro presented by Outerknown

Press play above to rewatch all of the highlights from the 2025 WSL Lexus Trestles Pro presented by Outerknown, the 8th stop of the World Championship Tour, the first-stop after the midyear cut, a...

Introducing the 2025 Limited Edition Seaside by Rob Machado

Raw Sessions: San Clemente with Kevin Schulz

Raw Sessions: El Salvador with Deivid Silva

Introducing the TJ Pro Mid

Star Surf & Wooly TV Review: Machado Groove

Surf 'N Show Review: Machado Groove

Nick Marshall rides the Groove

Rob & Jax Go To Lemoore featuring the Groove

Stab Joyride: Groove by Rob Machado

Outerknown Launches Apex Evolution

The best airs ever done in a wave pool? Team Firewire rides the Groove.

Introducing the Machado Groove Fin Set

Introducing the Groove

Ship of Fools: Episode 4 featuring Rob Machado

Press play above to watch 𝗦𝗵𝗶𝗽 𝗼𝗳 𝗙𝗼𝗼𝗹𝘀: 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟰 featuring Rob Machado's first R&D session on his all-new Groove model, a behind-the-scenes series giving backstage access to the creativity, ...

Rob Machado: By Design

Press play above to watch 𝗥𝗼𝗯 𝗠𝗮𝗰𝗵𝗮𝗱𝗼: 𝗕𝘆 𝗗𝗲𝘀𝗶𝗴𝗻, a short film created by David Malcom (@poorolddave) exploring the Pipe Master, free surfer, and world-class shaper’s story. Diving into Rob Macha...

Restore the Stoke: Rebuilding Quivers for Those Affected by the Los Angeles Fires

Just this past weekend, we partnered with our friend Jeff Glass from Rider Shack in Venice Beach (@ridershack) to pre-qualify surfers who lost everything with pre-assigned Firewire Surfboards &...

Introducing the Stu Kenson Twinzer Fin Set

Introducing the TJ Twinzer

Winter Essentials with Brodi Sale: FRK, FRK+, & FRK Swallow

Single Sessions Ep. 9: FRK+ vs. FRK Swallow with Kevin Schulz

Winter Essentials with Rob Machado: Too Fish, Seaside & Mashup

Winter Essentials with Rob Kelly: FRK Swallow, S Boss & Boss Up

Winter Essentials with Kevin Schulz: Machadocado, Sweet Potato, S Boss & Great White Twin

Global Launch: Longboards Drop 3

Introducing the Singleton

Introducing the Tomo Max Keel Fin Set

Introducing the Revo Max

FRK Swallow with Jackson Dorian

Global Launch: Long Rider

FRK Swallow with Kevin Schulz

FRK Swallow with Sebastian Williams

Taylor Jensen Wins Fourth World Title in El Salvador, 2024 World Longboard Champion

Global Launch: Longboards Drop 2

Introducing the TJ Pro & TJ Pro V

Surf 'N Show Review: FRK Swallow

FRK+, FRK Swallow, FRK in France

FRKs head to France. 🥖 🇫🇷 Scroll below for a look thus far into the Slater Designs crew's trip to France for the Quiksilver Festival in Seignosse, Cabreton, Hossegor. Unlike last year's tube fest,...